Comparison and Analysis of Marketing Management Between Five-Star Hotels: Xiangxi Atour Hotel in Qinhuangdao, Hebei Province, and Weidu International Hotel in Datong, Shanxi Province, China

This paper aims to research and find out how effective the marketing strategies used by hotels in two tourist destinations, including Xiangxi Atour Hotel in Qinhuangdao and Weidu International Hotel in Datong. As a result, the study will compare these strategies in terms of their appeal to tourists and customer retention. In order to do so, the study conducts a detailed analysis to find both different and similar items in the marketing approaches of the hotels. Through a merit review of relevant materials, delving into the mechanisms of marketing, and studying customer demographics as well as seasonal adaptations, the study reveals the pros and cons of the strategies utilized by both hotels. This study shows that there are obvious differences in the efficacy of traditional marketing and digital methods employed in different local markets and the most compelling case of customers. This section provides an evaluation of the findings, along with suggested strategies for corporate leaders to follow the firsthand urban context in order to maximize the miscellaneous marketing choices.