Interpreting the Pseudo-formal Text Types and Identifiable Features of Online Rumors

Rumors, an ancient form of mass communication, have taken on new dimensions with the rise of digital media, posing significant societal challenges. In the “post-truth era”, where fact and rumor often blur, the credibility of online rumors is often enhanced by their pseudo-formal presentation, which can incite public panic with consequences ranging from individual to global levels. Understanding the style related features is essential for enhancing public discernment and fostering a robust digital communication environment. This paper examines the stylistic commonalities and modes of expression of online rumors in China, using confirmed cases to provide insights into their effective identification and mitigation. The article focuses on the types of “news reports”, “announcements”, “notices” and “urgent notices”, analyzing how they mimic formal communication to increase their misleading nature. Strategies for identifying these rumors through stylistic attributes are proposed to bolster public media literacy and encourage rational thinking amidst information overload.