Research on the Application of Generative Artificial Intelligence in Games

Generative artificial intelligence is a key research and widely focused in computer science today which drive technological innovation in the gaming industry. James Gwertzman, a partner at A16Z's Investment firm, once said, "I see unprecedented innovation not only in how games are played but also in how they are built." Generative AI holds unique advantages in game development, offering new directions for the game industry. These include, but are not limited to support creating more efficient assistance in game content, enhancing player experiences, lowering the barriers to game development, and promoting industry growth. This article explores the development of generative AI, analyzes its applications in different stages of game development, discusses the advantages of generative artificial intelligence in game development, and analyzes the advantages of generative AI in these stages while conducting relevant case studies. Furthermore, it investigates the new directions about what generative AI can bring to gaming, providing valuable insights and references for game developers.