A Study on the Consumption Psychology of Young Chinese Parents Towards Childrens Educational Apps

With the development of network technology, childrens educational apps have gradually become an indispensable auxiliary tool in family education, especially in alleviating the pressure on young parents and promoting childrens cognitive development. This study delves into the consumption psychology of young Chinese parents towards childrens educational apps, providing a basis for app developers to optimize their products and promote the development of childrens education. The study was conducted through a questionnaire survey targeting young parents aged 26-35, and 40 valid questionnaires were collected through social media platforms. The survey covered aspects such as the parents considerations for choosing apps, functional preferences, information access channels, concerns, and willingness to pay. The results show that content quality is the most important factor for young parents when selecting childrens educational apps. When purchasing apps, privacy protection is the most concerning issue for parents. In addition, user experience, changes in childrens interests, content update frequency, and app performance are the main factors affecting parents' continued use of the apps.