Research on Data Asset Valuation Pricing and the Path to Sustainable Business Development in a Green Economy

Driven by the green economy, data assets, as vital resources for business digital transformation and innovation, are becoming central elements in promoting sustainable business development. With the increasing global environmental awareness and implementation of green economic policies, how to effectively value and price data assets has become a key issue in corporate strategic management. This paper analyzes existing data asset valuation models and, considering the policy impacts under the green economy, discusses how to build a resilient data asset valuation and pricing system within the green economic framework. The study shows that reasonable data asset valuation can not only optimize resource allocation but also enhance innovation capabilities and competitive advantages, ultimately aiding in achieving long-term sustainable development.