Chinese Consumers' Online Shopping Behavior and the Impact of Economic Growth

Over the past 40 years, Chinas digital transformation, driven by the Internet and mobile devices, has reshaped consumption patterns, making online shopping a key economic growth driver. This paper first analyzes the needs and characteristics of Chinese consumers in online shopping behavior. Then, through empirical analysis, we study the effects of price, logistics speed and income on online shopping behavior. Secondly, this paper discusses the impact of e-commerce on the traditional retail industry and its countermeasures. With its price advantage, rich product selection and 24-hour service, e-commerce has had a significant impact on the traditional retail industry. The traditional retail industry needs strategic adjustment and transformation to adapt to the new market environment and consumer demand. Finally, this paper discusses the impact of online shopping on economic growth, increasing consumption and expanding domestic demand from the perspective of consumers, promoting urban economy from the perspective of sellers, and promoting the overall development of regional urban economy from the perspective of logistics companies, and puts forward policy recommendations to support the sustainable development of e-commerce