Application and Future Development of AI in Early Game Production and Interactive Content

The application of artificial intelligence (AI) technology in game development is leading to unprecedented changes in the gaming industry. Artificial intelligence plays a pivotal role in numerous aspects of game development, including procedural content generation, optimising non-player character behaviour, enhancing game performance, and pioneering innovations in game design and interactive experiences. This paper examines the specific applications of AI technology in the initial stages of game production, with a particular focus on its potential to enhance development efficiency, optimise resource management and improve interactivity. The automation of complex game scene generation, character behaviour, and mission design allows AI to reduce the workload for developers, thereby increasing their creative freedom. Furthermore, AI-driven NPC technology markedly enhances the interactive experience in games, enabling players to interact with more intelligent and personalised virtual characters, thus increasing immersion. Furthermore, the paper forecasts the applications of AI in frame generation, image optimisation, augmented reality (AR), and virtual reality (VR) scenes. It indicates that with continuous technological progress, AI will further advance the intelligence and automation of the game development process, thereby providing players with a more dynamic and personalized gaming experience. The objective of this paper is to provide a theoretical foundation for the future applications of AI technology in the gaming industry. It predicts the central role that AI will play in the future of gaming and its profound impact on interactive content, game narratives, and game development models.