The Research of Supply Chain Management in Chinas E-commerce Environment Taking JD.com as an Example

In the environment of the rapid development of e-commerce in China, JD.com has adapted to this trend and established its own relatively complete e-commerce and logistics system. However, JD.com still needs to continue optimizing its supply chain and solve some existing problems in order to cope with the changing environment and enhance its competitiveness. These problems include logistics cost, cooperations with traditional enterprises, and dual-channel supply chain. In response to these problems, this article puts forward three suggestions. From the aspect of the inter-enterprise information sharing, this article first advises JD.com to optimize existing logistics costs. Then the second one is to advise JD.com to keep developing the internet of things (IOT) technology from the aspect of logistics technology. Moreover, the last suggestion is that JD.com should use different pricing strategies depending on different circumstances from the aspect of the client demands and experiences. Eventually, this article aims to provide ideas for JD.com and other similar enterprises in their future reform and thus make certain contributions to the development of e-commerce and even the economy in China.