Economic assessment of the effectiveness of the use of artifitial intelligence in the service sector

This article is devoted to the analysis of the impact of the introduction of artificial intelligence (AI) technologies on the economic performance of service enterprises. In the face of increasing competition and ever-increasing demands on the quality of service, the use of AI is becoming a strategic factor in improving efficiency and competitiveness. The study aims not only to assess the economic benefits of using AI in various service areas, but also to identify key factors affecting the effectiveness of implementation, as well as to develop recommendations for optimizing investment decisions in this area. The theoretical value of the work lies in the development and application of a comprehensive methodology for evaluating the economic efficiency of AI solutions in the service industry. The results obtained can be used to substantiate investment projects, plan a strategy for the development of service enterprises and increase their competitive position in the market.