Digital Economy and the Evolution of Global Industrial Chains: Insights from Xiying Company

In recent years, the international economic situation has tended to be turbulent. With the development and improvement of the economic systems of various countries, the global industrial chain has been restructured. The increasing advancement of digital technology promotes the development of international trade, enhances the market competitiveness of suppliers, helps to strengthen industry resilience, and further promotes the upgrading of the industrial chain. The founder of Xiying company captured the trend of digital economy in the future, used the overseas search platform to realize capital accumulation, and then built an independent team of designers to integrate the supply chain. So far, Xiying has become the largest fast fashion women's clothing brand in the European and American markets, relying on its uninterrupted domestic supply chain and price advantages. In recent years, due to the information asymmetry, the traditional industrial chain is difficult to realize the sales and transaction of products, which limits the development of enterprises. This indicates that in order for traditional industries to enhance their market competitiveness, they must implement a digital strategy and transformation of their industrial chain to meet the requirements of the digital market. This article will take Xiying Company as an example to explore how the digital economy can promote the upgrading of the industrial chain, and propose corresponding solutions and suggestions based on the existing problems.