HUMOUR INTERTEXTUALITY IN MODERN ENGLISH MEDIAMATERIALS BASED ON SITCOMS

The article analyses the phenomenon of intertextuality in contemporary English-language sitcoms. Particularly, the authors examine the key peculiarities of using quotations, parodies, allusions and other intertextual techniques to create humour. The article also overviews the pragmatic potential and cultural specifics of diverse intertextual elemets used to achieve humorous effects in the English sitcoms. Through a comparative analysis of English-language sitcoms, the authors identify different types of intertextuality and their impact on the audience's cognitive processes. The article also considers the cultural specificity of intertextual humour and its impact on the translation process.