FEATURES OF USING LEXICAL INNOVATIONS AND SLANG IN INTERNATIONAL MEMES (ON THE EXAMPLE OF SOCIAL NETWORKS)

The article explores the dynamic use of lexical innovations and slang in contemporary international memes, which are prevalent in popular social networks such as Instagram and Facebook. Memes, as a significant phenomenon of digital culture, have evolved into a unique form of communication, blending linguistic creativity with visual content to deliver messages that are often humorous, satirical, or socially reflective. This study analyzes the structural and functional features of memes, focusing on how slang and lexical innovations contribute to their effectiveness in engaging audiences and conveying complex ideas succinctly. By investigating the specific linguistic tools utilized in memes, such as newly coined terms, idiomatic expressions, and non-standard word formations, the research highlights their role in shaping online discourse. The findings also shed light on the cultural and social implications of these linguistic phenomena, emphasizing how they reflect and influence the habits, attitudes, and practices of young people, especially those learning English as a second language. Moreover, the research identifies the primary functions of lexical innovations and slang in memes, including emotional expression, humor, and the creation of shared online identities. The analysis contributes to a broader understanding of how digital communication and language intersect, providing insights into the transformative power of memes in modern Internet discourse.