AI-Driven Predictive Analytics: Transforming Decision-Making in Business

AI-driven predictive analytics has revolutionized decision-making processes in business, providing organizations with actionable insights derived from vast datasets. By leveraging advanced machine learning algorithms and data mining techniques, predictive analytics enables businesses to anticipate trends, identify risks, and optimize strategies with unprecedented accuracy. This research explores the transformative impact of AI-driven predictive analytics across industries, focusing on its applications in customer behavior analysis, supply chain optimization, and financial forecasting. Additionally, it examines the ethical and practical challenges, including data privacy concerns, algorithmic bias, and the need for skilled personnel. By analyzing real-world case studies, the study demonstrates how predictive analytics fosters innovation and competitiveness while highlighting strategies for overcoming implementation barriers. The findings underscore the potential of AI-driven predictive analytics to reshape business landscapes, offering organizations a significant edge in a data-driven world.

Authors

Publication Details

Journal
Human computer interaction.
Published
2024-12-26
DOI
https://doi.org/10.62802/8ny1ww06
Citations
2
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
1.06
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article

AI-Driven Predictive Analytics: Transforming Decision-Making in Business

Defne Besiri
2 citations
Human computer interaction.
Big Data and Business Intelligence
1.06
article

AI-Driven Predictive Analytics: Transforming Decision-Making in Business

Defne Besiri
article en
2 citations

Abstract

AI-driven predictive analytics has revolutionized decision-making processes in business, providing organizations with actionable insights derived from vast datasets. By leveraging advanced machine learning algorithms and data mining techniques, predictive analytics enables businesses to anticipate trends, identify risks, and optimize strategies with unprecedented accuracy. This research explores the transformative impact of AI-driven predictive analytics across industries, focusing on its applications in customer behavior analysis, supply chain optimization, and financial forecasting. Additionally, it examines the ethical and practical challenges, including data privacy concerns, algorithmic bias, and the need for skilled personnel. By analyzing real-world case studies, the study demonstrates how predictive analytics fosters innovation and competitiveness while highlighting strategies for overcoming implementation barriers. The findings underscore the potential of AI-driven predictive analytics to reshape business landscapes, offering organizations a significant edge in a data-driven world.

Human computer interaction.Vol. 8(1)
Industry, innovation and infrastructure
Openalex Percentile: Top 16%
Big Data and Business Intelligence
1.06
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