DEVELOPMENT OF KNOWLEDGE MANAGEMENT IN ENTERPRISES TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGES

The article outlines the materials and practical mechanisms of corporate knowledge management through the implementation of a knowledge database at industrial enterprises, which are expected to be the key to the successful implementation of strategies for managing their intellectual resources and knowledge assets for the development of sustainable competitive advantage. The research was conducted in three stages. The first stage - quantitative research reflected the variables measured by collecting information through a survey. The second stage involved case study research to identify in the field the opportunities and needs for the development and implementation of a knowledge management database in enterprises. The third stage was the practical implementation of the developed knowledge management model in the enterprise. The obtained results indicate the success of the proposed approach; however, it is obvious that future researches are needed on the problematic aspects not covered by this study, and were manifested during the research. In particular, the findings indicate the position of knowledge accounting in enterprises, which, in general, differs from the proposed and existing modern solutions. It was found that the respondents understood knowledge management as the management of existing data, functional documents, reports and others that belong to the informational or structured type of knowledge. Meanwhile, implicit or unstructured knowledge has been ignored when accounting for implicit or unstructured knowledge, which is an integral part of the whole. Thus, this demonstrates that in industrial enterprises there are issues not only in increasing knowledge to create sustainable competitive advantages, but also in managing this knowledge itself. Solutions to the above gaps and research problems are discussed in this paper.