The Evolution of Intermediaries in the Digital Age: A Cross-Industry Analysis of Channel Disruption and Value-Added Services in the Distribution Process

This study employs a cross-industry comparison to analyze how intermediaries, including wholesalers, distributors, and agents, are adapting to the evolving distribution ecosystem (Arya and Mittendorf , 2013). The research explores the extent to which traditional distribution channels are being disrupted by digital technologies and the strategies intermediaries employ to remain relevant in the face of these changes (Flyvbjerg & Bester, 2021).Key findings from this research are expected to provide insights into the dynamic relationships between intermediaries and other stakeholders in the distribution chain (Flyvbjerg et al., 2018, 2014; Lorko, Servátka, & Zhang, 2021). Additionally, the study aims to contribute to the understanding of successful adaptation strategies employed by intermediaries in response to channel disruption and the imperative of embracing digital transformation.