THE IMPACT OF BRAND IMAGE ON CONSUMER BEHAVIOUR

Brands has power how consumers feel about the product or services that you provide. This show that the brand plants its image in the minds of its customers. The brand image helps the customers to connect with your brand and do the purchase decision. Customers' perception regarding the image of a brand will help them to shaped the brand expectation and thus, the experience will be shaped based on this expectation. The higher the expectation is; it’s difficult for the company to satisfied the customers. Customers developed the image for your brand based on the number of the factors like marketing, branding process, social media, digital marketing, pricing, competitors etc