Modulating Perception in Interior Architecture Through Décor: An Eye-Tracking Study of a Living Room Scene

The visual perception of interior architecture plays a crucial role in real estate marketing, influencing the decisions of buyers, interior architects, and real estate agents. These professionals rely on personal assessments of space, often drawing from their experience of using décor to influence how interiors are perceived. While intuition may validate some approaches, this study explores an under-examined aspect of interior design using a mobile eye-tracking device. It investigates how decorative elements affect spatial perception and offers insights into how individuals visually engage with interior environments. By integrating décor into the analysis of interior architecture, this study broadens the traditional scope of the field, demonstrating how décor composition can modulate spatial perception using eye-tracking technology. Results show that effective styling can redirect attention from key architectural elements, sometimes causing them to be overlooked during the critical first moments of observation commonly known as the “first impression”. These findings have important implications for interior design practice and architectural education.