The Role of Green Marketing in Enhancing Corporate Brand Image: Tesla

This thesis focuses on exploring the significant enhancement effect of green marketing on corporate brand image, and analyses the typical case of Tesla. Nowadays, the global concern for environmental protection and sustainable development is increasing daily, and green marketing has become a key strategy for enterprises to build a superior brand image and strengthen market competitiveness. Tesla, as a leader in the electric vehicle industry, practice in the field of green marketing is of great research value. Through an in-depth study of Tesla’s green marketing strategies, it will analyze how these initiatives contribute to consumers’ perceptions, attitudes, and purchase intentions toward the Tesla brand. It is found that Tesla’s green marketing initiatives have not only enhanced the brand’s environmental image and successful attracted many environmentally conscious consumers, but also greatly strengthened the brand’s technological sense and innovative image, making it shine in the market. At the same time, Tesla’s successful experience also provides a valuable example for other enterprises to implement green marketing, which profoundly emphasis that enterprises must pay attention to environmental protection and social responsibility while pursuing economic benefits, to achieve sustainable development and greatly enhance their brand image.