Research on the application intention of virtual photo technology in commemorative culture based on the theory of planned behavior

In recent years, artificial intelligence technology has developed rapidly, and its prospects have also attracted much attention. In the field of digital commemoration, artificial intelligence technology also plays a huge role. In this field, artificial intelligence technology is deeply integrated with emotional commemoration methods to provide participating individuals with videos of deceased loved ones, providing a highly immersive emotional connection and experience. This research plan is based on the theory of planned behavior and aims to analyze individual attitudes, subjective norms, and perceived behavioral control in individuals' use of virtual photo technology. And further, study how these factors influence individuals' behavioral intentions to use technology and their evaluation of interactivity during use. This study adopted a quantitative method and designed a questionnaire to measure relevant variables of individuals' behavior using virtual photo technology based on the guidance of the TPB Behavior Manual. This study will contribute to understanding how emotional value, social influence, and personal confidence influence individuals' participation intentions in virtual commemoration technologies. The research results can provide theoretical guidance for the future digital commemorative entity industry.