Research on Food Tourism Consumer Types and Characteristics

In recent years, food tourism has received increasing attention. This study conducts empirical exploration, targeting food tourism consumers in Guangdong Province, and collected 350 questionnaires using the questionnaire survey method. The data was analyzed using spss22.0 software for descriptive analysis, reliability and validity testing, cluster analysis, and difference analysis. Ultimately, food tourism consumers were divided into four types: general food tourism, food enthusiasts, food experience, and food exploration. Their characteristics were summarized. The study also identified the demand characteristics of tourists based on different genders, ages, and monthly incomes. Furthermore, suggestions were made for the development of differentiated food product designs, the development of characteristic foods that align with tourist destinations, improving the quality of food tourism products, and extending the food tourism industry chain.