Analysis of User Acquisition, Brand Building, and Marketing Strategies for Love Mobile Games Based on Motivation Theory: A Case Study of "Love and Producer"

In the era of diversified and fragmented information acquisition methods, how to attract users to download and use games, build brands, and improve marketing efficiency has become a problem faced by major manufacturers. As a hot topic in the mobile gaming industry in recent years, love mobile games are worth exploring in terms of user acquisition, brand building, and marketing strategies. This article analyzes the characteristics of love mobile games in user acquisition, brand building, and marketing strategies from the perspective of motivation theory, and takes "Love and Producer" as an example for case analysis. Finally, suggestions are proposed from three perspectives: innovative game content, expanding user base, and technological upgrading. Through research, it has been found that games need to continuously increase brand added value and user emotional experience while meeting players' own needs, in order to enhance players' loyalty to the brand. At the same time, attention should be paid to brand culture construction and brand IP creation.