A Study on Analysis of Consumer FMCG Product Purchasing Patterns

People use fast-moving consumer goods (FMCG) in their daily life. Giving people advantages on a personal level is its value. As the aforementioned data makes clear, FMCG firms are well-positioned to provide consumers with high-quality, easily accessible services. The study's goal is to investigate how consumers behave when they purchase FMCG goods. The findings clearly show that there was no statistically significant correlation between the purchasing behavior of FMCG products and age, gender, education level occupation.