Impact of Service Quality, Technology, and CRM Practices on Customer Loyalty and Profitability in Retail Banking

The research paper explores the dynamics of retail banking, focusing on factors that influence customer satisfaction, loyalty, and profitability in a rapidly evolving market. This study investigates the relationship between banking services, customer engagement, and financial performance through statistical analysis, particularly applying regression analysis to understand key trends. The results reveal the significant influence of service quality, customer relationship management, and technological advancements on the growth of retail banking. The paper concludes with recommendations for enhancing customer experiences and banking profitability through improved service offerings and operational strategies.