MARKETING JURÍDICO: DESAFIOS E OPORTUNIDADES PARA ADVOGADOS PREVIDENCIÁRIOS NO AMBIENTE DIGITAL - UMA ANÁLISE DOS RESULTADOS POSITIVOS DA PRESENÇA ONLINE NA ADVOCACIA PREVIDENCIÁRIA E DAS BARREIRAS ENFRENTADAS PARA SUA IMPLEMENTAÇÃO

This study analyzes the strategic use of digital marketing in law, with a focus on social security practice. The objective is to understand the challenges faced by lawyers in adapting to marketing tools, as well as the opportunities offered by digital presence to expand the client base. The article examines three pillars: 1) difficulties in adapting to legal marketing, respecting OAB standards; 2) benefits of digital presence, such as visibility and authority; 3) strategic importance of marketing to educate the public, strengthen trust and position the lawyer as a reference in the social security field.