RESOURCE POTENTIAL OF AGRICULTURAL ORGANIZATIONS AS A COMPETITIVE ADVANTAGE OF EFFECTIVE AGRICULTURAL DEVELOPMENT

The resource potential of agricultural organizations is a complex system that combines natural, land, material, technical, and labor resources in an optimal ratio in order to increase the efficiency of agricultural production, which determines the competitive advantages of organizations in the agro-food market. The assessment of the competitive capabilities of agricultural organizations in Ulyanovsk region depending on the availability of resources was carried out on the basis of calculations of interrelated indicators for two blocks: operational (characterizes the components of the resource potential) and investment (reflects the conditions for the formation and use of the resource potential). The analysis of the calculated data on the sum of places using the visualization tool “box-and-whisker plot” allows us to note the increase in the importance of the operating unit in 2022 compared to 2017. The highest financial results were achieved by agricultural organizations, which are characterized by a more uniform formation of revenue from commodity resources of crop and livestock production, are better provided with fixed and working capital, which gives them competitive advantages in the food market. Cluster analysis by visualizing the obtained results obtained using self-organizing Kohonen maps on the analytical platform Deductor made it possible to identify four clusters based on a set of indicators characterizing the composition and efficiency of using resource potential. An integrated approach to characterizing the resource potential makes it possible to justify the priority directions of its balanced development, taking into account the existing competitive advantages.