ADMINISTRAÇÃO ESTRATÉGICA: O CAMINHO PARA O SUCESSO ORGANIZACIONAL

This study explores strategic management as an essential tool for achieving organizational success in a highly competitive and dynamic corporate environment. The research aimed to analyze the impacts of strategic practices on organizational performance, considering factors such as environmental analysis, strategy formulation, implementation, and control. A methodological approach based on a systematic literature review was adopted, utilizing recognized databases and rigorous selection criteria. The results show that companies integrating strategic management into their decision-making processes exhibit greater adaptability and efficiency, with clear examples of success in differentiation and cost leadership strategies. The conclusion emphasizes the practical and theoretical relevance of strategic management while highlighting limitations and future research directions.