The NFL Sunday Ticket Nightmare

This article provides an antitrust law and economics analysis of In re: NFL “Sunday Ticket” Antitrust Litigation , which ended in a jury verdict for two plaintiff classes and a surprising turn of events when the court vacated the jury’s damage award. The article explains the economic incentives for pooling broadcast rights and marketing them jointly. It also examines the role of the Sports Broadcasting Act and discusses the reasons why the parties went to trial instead of settling the dispute.