Enhancing Data Quality through Automated Data Profiling

Data profiling is now a popular solution for automating data accuracy and data quality and is characterized by increased reliability of datasets. This paper briefly discusses the difficulties of achieving high data quality, the importance of automation in overcoming these difficulties, and the methods and procedures of data profiling. Automated profiling through data validation thus leads to improved decision making, especially through the unearthing of gaps and contradiction as well as supporting data management as a critical component of compliance. The paper also demonstrates through the use of interesting case examples and illustrating applications how profiling can open up the full utility of organisational data resources.