Innovative Culture: A Fifty-year (1972-2023) Analysis and Future Direction

Researchers, organizations, and policymakers have underlined the necessity of innovation for sustained economic growth. Few studies have applied bibliometric analysis to the term "innovative culture". This bibliometric study aims to evaluate the global trend in "innovative culture" by analyzing related publications in the Scopus database. The bibliometric map was analyzed utilizing VOS Viewer 1.6.19. The research employed Scopus as the primary database to extract relevant articles. Nevertheless, relevant literature from other databases has not been included. Scopus assessed 1,224 academic articles from 1972 to 2023. The United States and China lead "innovat* culture" research. The co-authorship analysis discovered that the United States had the most international collaboration. The analysis of author's keywords indicated that "developing countries" and "product innovation" were important directions for studying innovative culture. Further studies are recommended to address this potential limitation. This paper offers implications and insights for the related field, guiding future research toward effectively investigating innovative culture.