Research on the Impacts of Homestay Program on Rural Areas in Case of Homestay Program in Jingxian County, Anhui Province, China

This paper examines the development and impact of homestay programs in Jing County, Xuancheng City, Anhui Province, China, with a particular focus on the rural Cai Cun Village. Homestay programs have gained popularity among urban Chinese tourists seeking respite from city life, offering them immersive experiences in rural environments. The study underscores the importance of homestays as a rural development strategy, highlighting their role in enhancing local infrastructure, boosting economic growth, and fostering community cooperation. By analyzing demographic, social, economic, political, cultural, and geographic factors, as well as interviewing local homestay operators, the research identifies both the benefits and challenges associated with homestay operations. Key issues such as management inefficiencies, audience limitations, seasonal unemployment, and non-committing participants are discussed. The paper proposes solutions, including the integration of agricultural activities, targeted advertising, and increased government intervention to address these challenges. The findings offer valuable insights for potential homestay operators and contribute to the broader discourse on rural revitalization, emphasizing the potential for homestays to drive sustainable development in less-developed regions.