Research on Supply Chain Management Strategies of Multinational Retailers in China Based on IKEA

Driven by globalization and digitalization, the supply chain management of multinational retail enterprises in China is facing unprecedented challenges and opportunities. This study focuses on IKEA's supply chain management strategy in the Chinese market. It aims to reveal how it improves market competitiveness through supply chain optimization and responds to rapidly changing consumer demands. This study found that IKEA has effectively improved the response speed and cost efficiency of the supply chain by implementing refined inventory management, strengthening supplier relations, and adopting advanced information technology. The results show that IKEA's supply chain strategy not only meets the individual needs of consumers but also enhances its market adaptability and customer satisfaction. However, IKEA still has room for improvement in logistics efficiency, supplier cooperation depth, and market dynamics prediction. In China's continuous economic growth and consumption upgrading, IKEA's supply chain management experience has important reference value for understanding and grasping the complexity of the Chinese market. Future research could further explore how IKEA integrates emerging technologies to achieve continuous innovation and optimization of the supply chain.