THE HYPERLINK BETWEEN INNOVATION AND ENTREPRENEURSHIP

The pace of change in today's world is so rapid that companies must be innovative and entrepreneurial to keep their businesses afloat by introducing cutting-edge products and services. To keep up with the competitive market, to grow and be at the forefront, organizations must identify challenges and opportunities to explore and define new solutions and implement them in an increasingly dynamic environment. Due to this dynamism, businesses must become more innovative in order to solve present and future issues in a way that adds value. Innovation and entrepreneurship are conceptually closely related and essential for expanding businesses and the economy. The fields of innovation and entrepreneurship have captured a great deal of interest and generated a large number of publications. Entrepreneurship is now recognized as a catalyst for social and economic progress that can increase productivity, create jobs, and stimulate growth. However, ideas such as creativity and innovation are often associated with entrepreneurship. A significant amount of research has been done in both areas, resulting in several publications, to identify the fundamental similarities between the concepts of innovation and entrepreneurship. This article, therefore, seeks to look at these essential elements as the collective growth of communities. This paper aims to examine the relationship between innovation and entrepreneurship through a literature review, with particular attention to recent research trends.