Strengthening Disaster Risk Communication: Insights from Emergency Operation Centers in Saudi Arabia

Effective risk communication is essential for coordinated disaster response, particularly among Emergency Operation Center (EOC) leaders managing crises. This study assesses the perceptions of EOC leaders in Saudi Arabia regarding key risk communication challenges, focusing on clarity, transparency, and consistency. Using a purposive sample of 95 EOC leaders, the study employed a structured survey to gather data on various aspects of disaster communication. Results indicated high ratings for the clarity and accessibility of information, though transparency and consistency scored lower, revealing gaps in cross-agency communication. Notable correlations between trust, reliability, and transparency suggest that strengthening one element may reinforce others, promoting cohesive disaster response. Qualitative responses highlighted the need for standardized protocols, real-time updates, and culturally adaptive messaging suited to the regional context. The findings emphasize practical steps, including centralized communication channels, designated spokespersons, and training programs tailored to EOC leaders’ unique needs. These measures, emphasizing clarity, consistency, and trust, can improve inter-agency coordination and strengthen disaster resilience. This study contributes to the literature on disaster management by providing insights into the Saudi Arabian context, with implications for policy and practice in risk communication.