The Disruptive Use of Artificial Intelligence (AI) Will Considerably Enhance the Tourism and Air Transport Industries

The main objective of this paper is to illustrate the use of artificial intelligence (AI) in the tourism and air transport industries to improve tourists’ experiences, as well as provide a definition of the AI concept closest to both sectors. In order to examine and demonstrate the body of literature on AI and its application to the travel and tourism industry. This study also presents the findings of a literature review using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach in conjunction with a systematic literature review using the Web of Science (WoS) database. This approach enabled us to construct a novel AI concept in the context of tourism. This research found that AI technology offers new and creative opportunities for tourists due to this innovative tool that promotes and empowers travel and tourism organisations’ products and services. AI has helped to outline travel planning for tourists, made it easier to discover new experiences, and streamlined the booking process. The reality is that AI methods and applications are changing and improving passengers and tourists’ experiences in tourism cities and the air transport sector. Moreover, it is necessary to highlight that one of AI technology’s greatest strengths lies in the immediacy of response and advice that swiftly help tourists plan their trips, tours, detailed itineraries, and flight bookings at the same moment. This research is an antecedent attempt to define AI technology in the tourism and air transport context and to illustrate its virtues and shortcomings to improve tourists’ experiences in cities and the operational efficiency of organisations.