Economic Aspects of Sustainable Development: Eco-Branding in Manufacturing Enterprises from Kazakhstan

Economic science provides a rich methodological toolkit for sustainable development combined with the principles of the circular economy and green marketing. The practical adaptation of a set of assessment tools helped the realisation of the goal of this study in the form of the systematisation of interaction factors between economic growth and environmental branding of industrial companies in the Republic of Kazakhstan. Descriptive models were used to assess the economic and technological state of enterprises and to analyse the effectiveness of capital investments for the implementation of green technology projects and social environmental investments. In the course of research of the population’s requests to manufacturers of industrial products, it was found out that the requirements to the environmental characteristics of finished products have increased, and the price of ecological products is of concern. Producers and end consumers can be brought closer together through eco-branding, creation of special platforms for green integration participants. To unlock the reserves of economic growth, it is proposed that green investment flows with the participation of industrial capital should be intensified in order to increase investments in the eco-cultural transformation of eco-consumers of the new generation.