Turizm tanıtım faaliyetlerinde Türk mutfak kültürüne ait unsurların incelenmesi

Successful destination marketing involves national and international advertising activities for domestic and international tourism. Promotional bulletins prepared by the relevant ministry every three months, the "Home: Turkey" campaign and the "GoTürkiye" platforms are some of these activities. This study aims to examine the elements of Turkish culinary culture in tourism advertisements. The research was limited to the "Go Turkey" platform. The data for the study was obtained through document review. The general scan conducted on the platform found elements of Turkish culinary culture under the headings of Sustainable Experiences, All Turkey Experiences and GoTürkiye. Although information and routes regarding different types of tourism, such as cultural, sports and adventure tourism, are shared on the platform, Turkish cuisine is highlighted under different headings by presenting gastronomic items to users on a separate page. In addition, the findings show that the gastronomic elements of Gaziantep, Hatay and Afyonkarahisar provinces, as well as Istanbul, Bodrum and Izmir, which are included in the creative cities network in the field of gastronomy by UNESCO, have been highlighted.