Çevrimiçi tüketici yorumlarının seyahat motivasyonu açısından değerlendirilmesi: Cittaslow Finike örneği

Today, the Cittaslow (calm city) movement is an increasingly important concept globally. This movement aims to make cities more livable. For this purpose, new ones are being added to the calm cities in our country every day. This study aims to analyse 75 online reviews about Finike written on TripAdvisor by consumers who visited Finike as a Cittaslow. In the study in which the content analysis method is used, the factors that increase the motivation of consumers to travel to Finike will be revealed. According to the study, the factors that increase the motivation to travel are grouped under two main and six sub-headings. The push factors are categorised as relaxation and tranquillity, while the pull factors are categorised as historical and cultural attraction, natural attractiveness, price, and gastronomy. It was found that most consumers commented on "relaxation" among the push factors and "history and culture attraction" among the pull factors.