Examining the emotion–entrepreneurial intention link using the theory of planned behavior

Purpose Entrepreneurship is often seen as a journey filled with emotions. However, the literature lacks an empirical framework for how emotions relate to entrepreneurial intention. Drawing upon an extended view of the theory of planned behavior (TPB) that emotions may have a direct and/or indirect effect on intention, this study investigates how positive and negative emotions influence entrepreneurial intention. Design/methodology/approach Applying the partial least squares structural equation model in SmartPLS 4, the hypothesized relationships were examined with a sample of 553 survey respondents from Bangladesh during and after the COVID-19 pandemic. All respondents were Bangladeshi nationals. Findings This study found that positive emotions have both significant direct and indirect effects, whereas negative emotions only have a significant indirect effect on entrepreneurial intention through personal attitudes and perceived behavioral control. Contrary to the extant understanding, this study found no significant relationship between subjective norms and entrepreneurial intention. Notably, the results did not vary between the during- and post-COVID-19 periods. Originality/value This study adds valuable insights into the relatively unexplored field of entrepreneurial intention by extending the TPB and demonstrating how emotions relate to entrepreneurial intention.