Research on consumer awareness and attitudes towards green financial products in Vietnam

This study explores Vietnamese consumers’ perceptions and attitudes towards green financial products, including green bonds, green investment funds, and green insurance. Utilizing a mixed-method approach, the research combines quantitative surveys and qualitative in-depth interviews to assess the awareness, attitudes, and willingness of Vietnamese consumers to engage with these eco-friendly financial options. The findings indicate a varying level of awareness and a generally positive attitude towards green financial products, albeit with some reservations regarding their perceived risks and benefits. The study concludes with recommendations for enhancing consumer education and promoting the adoption of green financial products, thereby supporting sustainable economic growth in Vietnam.