ONLINE SELLING OF INDIGENOUS PRODUCTS IN THE MUNICIPALITY OF TUBLAY, BENGUET

The study assessed the level of agreement of online sellers in the identified strengths in selling indigenous products, level of practice on the identified steps of online sellers in selling their indigenous products and challenges encountered by online sellers of indigenous products. Difference in the perceptions according to capital invested and number of years in business was also determined. Descriptive-survey method was used, with the survey-questionnaire as the main instrument in gathering data. Weighted mean, frequency, percentage, ranking and ANOVA were used in the study. The study was conducted in Tublay, Benguet among 62 respondents who are online sellers. Findings reveal that the online sellers of Tublay, Benguet, very much agree on the strengths of online selling. No significant differences were noted in the perceptions of respondents on their level of agreement on the identified strengths of online sellers when grouped according to capital invested and years in business. The research revealed that all the identified steps among online sellers were highly practice. In particular, accept various payments mode, on-hand inventories and affordable products. No significant difference in the level of practices of business owners when grouped according to the capital invested while there is a significant difference in the level of practices of business owners when grouped according to their number of years in business.Research revealed that the top three common challenges encountered by online sellers are online selling has least customer because of limited internet access, the products are not immediately receive by the buyers because of prolonged time ques in the logistics office, some buyers are not knowledgeable in using online selling platforms and customers loyalty.