The Ideologeme of 'Labor' in Shaping the Perspective of Elementary School Children in the 20th and 21st Centuries through Media Education Practices

The article deals with labor education as an urgent problem of the modern educational system.The authors analyze the ideological format of the primer, the first reading book.Stable verbal complexes, as well as visual means in educational publications, are studied as representatives of ideological attitudes that play an important role in shaping the worldview of younger schoolchildren.The basics of labor education and the change of priorities in relation to labor during the social changes of the 20 th and 21 st centuries are considered.The ideologeme "labor" is analyzed on the basis of the materials of alphabets and books of reading instruction published in the period from 1901 to the present.The results obtained during the study allowed us to trace the transformation of components of the universal ideologeme "labor" from the 20 th to the 21 st century.Initially, labor was focused on benefiting one's family and then the collective or the state.Over time, this perspective has shifted towards working for the benefit of oneself and others.In addition to this analysis, we also propose several media educational tools aimed at the development of diligence, which is regarded as one of the fundamental universal values in elementary education.