The Role of Media Education in Shaping the Conscious Choice of a Future Profession Among Young Pople in the era of Information Glut

In a rapidly developing information society, and especially in the context of the implementation of the request for participation in the development of digital transformations, young people have to face a huge amount of information, find their place in which it becomes increasingly difficult to determine their future profession.Traditional approaches to career guidance based on testing and collecting information about various professions often prove to be insufficiently effective due to an overabundance and fragmentation of data.Despite the growing number of school graduates choosing to study in the secondary vocational education system (hereinafter referred to as vocational education), almost a third of potential applicants have no idea what they will do after graduating from a professional educational organization, while half would like to change the direction of training already at the training stage.This and other factors necessitate the improvement of existing mechanisms for the professional orientation of children and youth.In this situation, media education comes to the fore as a means to navigate the information field, critically evaluate information sources and distinguish reliable facts from manipulations and fakes.In the context of modern information saturation, the role of media education in the career guidance of young people is increasing.It performs the following main tasks:-It forms the competencies necessary for the younger generation to live in an information society: critical thinking, the ability to evaluate information sources, recognize manipulations and fakes, a culture of personal information security and information culture in general.-Forms and develops an understanding of the specifics of professions related to mass media; -Promotes an informed choice of profession based on an understanding of its requirements and capabilities, primarily in the field of media communications.Thus, career guidance integrated with media education becomes a powerful tool that allows young people to make an informed choice of profession in conditions of information saturation and competition.