Transformation of Russian Women’s Media Consumption: from Magazines to Blogs

For a long time in Russia, women's glossy magazines have had a significant impact on the socialization of women, shaping their lifestyle and gender identity.They not only met the needs of women, but also defined them.The study examines and evaluates the changing trends in the behavior of media consumers in the digital age.The main focus is on analyzing the reasons why young women prefer websites and blogs to traditional magazines.Because of this we need some changes in media educational activities.The article tests the hypothesis that nowadays modern women's magazines, whose models were created abroad, do not take into account the real interests of the local audience, which affects the media consumption of such press by young women.Also the critical thinking skills of young women were checked.This article will examine the change in young women's attitudes towards gender-oriented periodicals and mass media, and the transformation of their priorities in choosing women's magazines and websites.Methods of media consumption are changing, but the level of media literacy is still low -the young women prefer the entertainment content and some of them think that such information is important.Creating media literacy courses and course about women's press (it's studied by journalism students) we need to pay attention to this.