Usability and optimization of online apps in user’s context

The OptiFlow framework introduces a novel approach for enhancing usability evaluation and optimization known as OptiFlow. This framework combines heuristic evaluation with a web-based platform to provide a comprehensive method for assessing and optimizing user experiences in online applications. The architecture of OptiFlow incorporates key components, including the user, website, web service, and library, enabling seamless interaction and data exchange. A set of 240 usability guidelines, derived from a multidisciplinary expert collaboration, are systematically categorized into 15 usability categories, aligned with established design principles. Guidelines within OptiFlow are assigned implementation levels: "Green" for easily implementable guidelines, "Amber" for moderately complex ones, and "Red" for highly complex guidelines. These levels prioritize tasks based on complexity and feasibility. The framework's integration of guidelines into a structured SQL database simplifies implementation challenges, and the "execute" function systematically assesses website adherence to guidelines, resulting in True, False, or Null outcomes. Usability assessment outcomes are presented through categorized and prioritized data views for each implementation level, allowing stakeholders to address high-priority concerns efficiently. The OptiFlow framework represents an innovative approach to usability evaluation, fostering enriched user experiences and finely tuned digital interfaces. Future advancements may include additional rule types and the integration of advanced technologies for tackling intricate usability challenges. Ultimately, OptiFlow paves the way for proactive user experience enhancement and digital interface optimization in an ever-evolving digital landscape.