Low economy and SDGs, ESG, and PRI implementation: A study of organizational performance and brand building

The aim of this paper is to increase the awareness of educators, entrepreneurs, policymakers, and managers in business and non-governmental organizations (NGOs) that the key elements for outstanding corporate responsible investment are brand building with Sustainable Development Goals (SDGs), environmental, social, and governance (ESG), and United Nations Principles of Responsible Investment (UN PRI), incorporate PRI policy into corporations, and disclosure of ESG issues. To critically identify their relationship to the topic, by using NVivo, a text search was performed for the mentioned keywords. This is managerially relevant to organizations which are working on SDGs, ESG and PRI for corporate brand building. Based on the quantitative analysis of environmental materials on school uniforms of ESG School HK in Hong Kong and the focus group interviews in July 2024 and October 2024, it is further illustrated that technology may be applied for responsible and transparent product/service workflow for responsible investment. A validation model is needed to link up with the findings of this paper for improving organizational performance and brand building.