The Construction of Celebrity Persona in Variety Shows from the Perspective of Nonverbal Communication: A Case Study of Back to Field

Nonverbal symbols are widely used in various social contexts in daily life. In the context of variety shows, nonverbal symbols play a role in constructing celebrity personas and driving plot development. In an era dominated by short videos, the use of nonverbal symbols by some content creators has become more evident for segmented communication. Due to the inherent authenticity of nonverbal symbols, inconsistencies in their use within variety shows can lead to "persona collapse." This paper analyzes the role of nonverbal symbols in constructing celebrity personas within variety shows through case studies. Furthermore, it explores how the public's trust in information is influenced by various factors amid the widespread dissemination of information on short video platforms. The findings offer insights for the planning and performance of variety shows and the analysis of public opinion on the internet.