Use of Geographic Information Systems (GIS) in Tourism

The countries of the world with tourism resources are trying to create such an innovative, unique and attractive tourism product that will ensure the country's competitiveness in the international tourism market. The implementation of geographic information systems in tourism business contributes to more efficient management, improvement of service quality and increase of competitiveness. In the conditions of increasing globalization and digitization of tourism, the use of GIS becomes not only useful, but also necessary for successful development in this field. Innovations in the tourism industry should be aimed at the creation of new tourist products, as well as the use of new management methods and the active use of modern information technologies, including GIS, which will significantly reduce prices for tourist products and therefore increase competitiveness. in the national and international market of tour operators. We have attempted to create a hiking trail map of the Rioni River terraces, within the city limits of Kutaisi, using GIS, and we hope this will assist visitors interested in this route.