Sustainable Development and the Green Economy: A Retrospective Analysis

The article discusses the main characteristics of sustainable development, the essence of its components, the importance of individual components in the paradigm of sustainable development. One of the most important and necessary conditions for the model of sustainable development is the definition of means, methods and tools for its achievement. In the paper, "green economy" is considered as one of the important and effective tools for achieving the goals of sustainable development at the level of national strategies. The main changes affecting suppliers of green products and services can be reflected in such trends as innovative business models, flexible corporate structures, virtual platforms, new competitors and network effects. The essence of "green growth", the difference between the concepts of "green economy" and "green growth" is also presented.