The Path of Digital Economy Enabling Rural Tourism and Increasing Farmers' Income: A Case Study of Hongcun Village in Mount Huangshan

Against the backdrop of rural revitalization, the development of the digital economy is becoming increasingly intense, providing new tourism formats and models for the high-quality development of rural tourism. This paper takes Hongcun Town, Mount Huangshan, Anhui Province as the research site, and adopts online and offline analysis methods, such as swot.This article analyzes the problems and causes of the development of rural tourism economy in Hongcun Town, and proposes countermeasures and suggestions to promote the optimization and development of rural tourism economy.The research believes that there are multiple contradictions in Mount Huangshan Hongcun Village at present, and it needs to start and develop in three ways in the future: first, enrich the tourism+model, create new growth points, second, intelligentize the digital countryside, improve the efficiency of rural governance, third, diversify tourism formats, improve tourism experience, drive farmers' income, and promote high-quality tourism development.