THE EFFECTIVE E-COMMERCE DEVELOPMENT MODEL FOR GROWING PROFITABLE A BRAND THROUGH A S.M.AR.T. MARKETING CAMPAIGN RUN IN THE MOST PROFITABLE WAY IN E-COMMERCE CHANNEL- Intermediary Qualitative Research Results

The e-commerce Model: A Qualitative Exploration of main mandatory elements needed for developing and putting in place a successful Integrated Digital Marketing Campaign for growing profitable the brand sales through E-commerce channel.

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Publication Details

Journal
INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT
Published
2024-12-23
DOI
https://doi.org/10.34218/ijmhrm_15_03_005
Primary Topic
ICT Impact and Policies
Type
article
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article

THE EFFECTIVE E-COMMERCE DEVELOPMENT MODEL FOR GROWING PROFITABLE A BRAND THROUGH A S.M.AR.T. MARKETING CAMPAIGN RUN IN THE MOST PROFITABLE WAY IN E-COMMERCE CHANNEL- Intermediary Qualitative Research Results

Gheorghe Orzan, Ana-Maria Băjan, Anca Maria Rancea, Diana-Mariana DINU
INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT
ICT Impact and Policies
article

THE EFFECTIVE E-COMMERCE DEVELOPMENT MODEL FOR GROWING PROFITABLE A BRAND THROUGH A S.M.AR.T. MARKETING CAMPAIGN RUN IN THE MOST PROFITABLE WAY IN E-COMMERCE CHANNEL- Intermediary Qualitative Research Results

Gheorghe Orzan, Ana-Maria Băjan, Anca Maria Rancea, Diana-Mariana DINU
article en

Abstract

The e-commerce Model: A Qualitative Exploration of main mandatory elements needed for developing and putting in place a successful Integrated Digital Marketing Campaign for growing profitable the brand sales through E-commerce channel.

INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENTVol. 15(3)
Industry, innovation and infrastructure
Openalex Percentile: Top 64%
ICT Impact and Policies
DOIOpen Access PDFOpenAlex
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THE EFFECTIVE E-COMMERCE DEVELOPMENT MODEL FOR GROWING PROFITABLE A BRAND THROUGH A S.M.AR.T. MARKETING CAMPAIGN RUN IN THE MOST PROFITABLE WAY IN E-COMMERCE CHANNEL- Intermediary Qualitative Research Results — Gheorghe Orzan, Ana-Maria Băjan, et al. · INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT (2024) | TGRS Research Map | TGRS